Cornell Tech: Wayfinding Signage Design
NARRATIVE: CARBON
All 25 floors will feature croppings of carbon photographs shot by Charles Lindsay. They will be inverted and colorized green, referencing the environment and complimenting Cornell Tech’s branding and interiors.
Carbon controls the chemistry of life as we know it, with these photographs representing our current environmental landscape, as well as the sustainable needs and opportunities addressed by the Cornell Tech Residential tower.
These abstracted photographs allow us to examine our own evolutionary biology, while reimagining the possibilities of alternate environments, energies, and how we will shape the future of the planet.
