Adidas: NMD_S1
This omni-channel campaign for Adidas x JD Sports envisions a surreal world, meant for exploration. The windows are all about highlighting the intersection of nature with urban environments.
Natural elements, mirrors, a sunset backdrop, and gentle uplighting merge to create a subtly weird environment that blurs what’s real. These elements and sunset lighting were brought into the window display as well, while a retail, social and e-comm campaign helped drive conversion online.
