EXPERIENTIAL ART DIRECTOR & DESIGNER
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Brookfield Properties: Manhattan West Reception

Brookfield Properties: Manhattan West Reception

The event took place at a Brookfield Properties new development Manhattan West, which was under construction at the time. The goal was to highlight the launch of the project to stakeholders, leading to the concept of a covered but transparent (and weatherproof) event that would allow expansive views of the surrounding development and midtown high-rises.

To contrast the frigid winter temperatures and the exposed, outdoor nature of the event, I pushed the concept into a summery, greenhouse-style cocktail party with lush foliage and custom Italian inspired tiles.

THE EVENT TOOK PLACE AT A CORPORATE COMPANY’S NEW DEVELOPMENT, WHICH WAS CURRENTLY UNDER CONSTRUCTION.  THEY WANTED TO HIGHLIGHT THE CURRENT PROJECT, LEADING TO THE CONCEPT OF A COVERED BUT TRANSPARENT (AND  WEATHERPROOF) EVENT THAT WOULD ALLOW EXPA…
CONCEPT RENDER CUSTOM TILE DESIGN WITH AN ABUNDANCE OF PLANTS TO CREATE A SUMMERY GREENHOUSE VIBE FOR THIS DECEMBER EVENT.

CONCEPT RENDER
CUSTOM TILE DESIGN WITH AN ABUNDANCE OF PLANTS TO CREATE A SUMMERY GREENHOUSE VIBE FOR THIS DECEMBER EVENT.

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CUSTOM TEXTURE

CUSTOM TEXTURE

TEXTURES UTILIZED ON GRAPHIC COMPONENTS

TEXTURES UTILIZED ON GRAPHIC COMPONENTS

CONCEPT: STAGGERED LED TUBING ATTACHED TO SCAFFOLDING. EVENT TOOK PLACE AT THE CONSTRUCTION SITE OF THE COMPANY’S NEW DEVELOPMENT, AND WE AIMED TO HIGHLIGHT AND CELEBRATE THE WORK UNDERWAY.

CONCEPT: STAGGERED LED TUBING ATTACHED TO SCAFFOLDING.
EVENT TOOK PLACE AT THE CONSTRUCTION SITE OF THE COMPANY’S NEW DEVELOPMENT, AND WE AIMED TO HIGHLIGHT AND CELEBRATE THE WORK UNDERWAY.