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adidas x JD Sports: NMD Campaign
Underground nights & city lights: Step into the NMD experience, by Adidas.
To hype up the event, Adidas requested a window display design and print & digital campaign that would relate directly to the urban discovery energy of the event. We brought the city inside with oversized milk crates, traffic cones, and LED lighting while integrating the NMD shoes into the display.
Rendering for the window display at the JD Sports Flagship store in Times Square, NYC.
The window designs were installed a few weeks before the event to create hype and get people to register.
Interior render view, facing inside the store.