Adidas: Home of Classics
We are paying homage to the classic that is the Adidas Superstar sneaker. This franchise has lived through decades, it is an icon — vintage and new. There are deep roots linked to the hip-hop and music community. I was tasked with bringing this history to life in New York City, taking customers into a living time capsule of hip-hop’s heyday and the birth of the Superstar. I created a window and in-store Home of Classics concept that connects with the NYC consumer through the lens of hip-hop heritage.
