göt2b Non Stop Store

CREATIVE DIRECTION

göt2b’s Non Stop Store took the brand on the road through Miami and New York City, transforming a 24-foot glass box truck into a mobile retail experience designed to generate visibility, product discovery, and consumer participation.

I developed the physical experience from exterior branding through the interior environment, translating göt2b’s bold black-and-yellow identity into a high-shine, street-facing installation. Semi-transparent window graphics amplified the truck’s glow, while reflective surfaces, illuminated shelving, and an oversized Glued Wax Stick sculpture created a hero moment visible from outside.

The experience was designed to work in motion as well as at each destination. Press previews, high-traffic routing, and QR-led participation connected the physical activation to direct-to-consumer fulfillment, extending a two-city tour into a campaign that reached audiences nationwide.

Role:
Senior Experiential Designer (Project Lead)

Agency:
The Experiential Group

Client:
göt2b & omnicom Productions

Location:
Miami and NEw york city

Date:
April 30 — May 4, 2026

GIFTING & GIVEAWAYS

The experience extended beyond the truck through gifting and direct-to-door product delivery. Consumers scanned a QR code to enter, connecting the physical activation to a digital fulfillment journey that continued after the truck moved on.

Across Miami and New York, 1,011 participants received the Glued Wax Stick in custom mailers, while another 1,806 received coupons for a free product. Press and influencers were gifted holographic bags that carried the campaign’s reflective, high-shine visual language into an additional shareable touchpoint.