The NMD Experience by Adidas
Underground nights & city lights: Step into the NMD experience, by Adidas.
Guests were invited to a party celebrating the iconic NMD shoe, an urban classic, in a secret location in Times Square. Registration closed at 600 guests, and 3 sweepstakes winners were flown in to attend the party. Two DJs kept the energy going all night, shoes were raffled off, and guests sipped on custom drinks & mini passed bites while dancing through the night.
To hype up the event, Adidas requested a window display design that would relate directly to the urban discovery energy of the event. We brought the city inside with oversized milk crates, traffic cones, and LED lighting while integrating the NMD shoes into the display.
I was the Art Director for the window displays & event, acting as the conceptual lead and modeler/renderer, and managing junior designers to create graphic & motion assets for the store, as well as collaborating with our vendors and producers to make sure all assets were impactful and on-brand.
WINDOW DISPLAY
Rendering for the window display at the JD Sports Flagship store in Times Square, NYC.
The window designs were installed a few weeks before the event to create hype and get people to register.
Interior render view, facing inside the store.
EVENT
